Lululemon rode that wave to glory, owning a booming category that it invented for years—even as other companies, scrambling to catch up, seemed to be adding stretch to every clothing category. In 2013, when Wilson stepped down as chairman, revenue was already $1.6 billion. The momentum continued and went into overdrive during and after COVID, when Americans worked at home more and activewear became the uniform for all occasions. Since 2013, Lululemon’s annual revenue has risen six-fold.
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